How did Clarence Crane decide on the title for Lifesavers?

Clarence Crane invented Lifesavers, but how did he decide on the name?

5 Responses to “How did Clarence Crane decide on the title for Lifesavers?”

  1. sandy 45  on November 26th, 2011

    he just made it up…

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  2. pat m  on November 26th, 2011

    I heard that it was because the hole in the middle made them harder to choke on, or because they looked like a thrown ring flotation device

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  3. Crystal  on November 26th, 2011

    In 1912, when candy maker Clarence Crane first marketed “Crane’s Peppermint Life Savers,” life preservers were just beginning to be used on ships-the round kind with a hole in the center for tossing to a passenger fallen overboard. At that time most of the mints available came from Europe and they were square in shape.
    Crane was buying bottles of flavoring in a drug store one day when he noticed the druggist using a pill-making machine. It was operated by hand and made round, flat pills. Crane had his idea. The pill making machines worked fine for his mints, and he was even able to add the life preserver touch by punching a tiny hole in the middle.

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  4. TotallyTurtleTazia  on November 26th, 2011

    Well. I had a weird experience w/ Lifesavers. My brother accidentally swallowed one and began to choke. He could only breathe because of the litte hole in the center. Weird, huh. It’s true. That’s why.

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  5. rickie m  on November 26th, 2011

    because the shape is like the lifebuoy rings,on boats and docks,there was a lifesaver factory in Holland Mi. but i think they moved it a few years ago.

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